Let’s say you’ve noticed an increase in traffic and you’re curious as to why. Google makes it really easy to not only see the sources, but find the exact site pages where the link occurs.

So first, head to your left-hand side bar and go to Traffic Source, then click on referrals. This will give you the list of sources that are driving traffic to your site (that aren’t direct or search).

Tracking Links: Google Analytics

As you can see below, Pinterest is one heavy hitter when it comes to referral traffic. However, I tend to get a bit more interested in other sites that drive traffic that are often a surprise. An example of that would be The Kitchn.

Screen Shot 2013-02-25 at 8.22.24 AM


However, sometimes I get traffic that is really hard to track if I just go to the linking site and look for it, for example: Buzzfeed. I’ve been seeing a bit of traffic recently but just going to the Buzzfeed site is fairly useless in trying to figure out which of their post contains a link of mine. This is where google makes it really easy. Once you’ve clicked on the referral source (in this case, Buzzfeed.com), you get a list of their post that contain a link to your post.

Screen Shot 2013-02-25 at 8.22.33 AM


Google Analytics: Tracking Referral LinksSimply click on the little arrow link to the right of the referral path and it takes you to the exact page in which your content is linked.

Google Analytics: Tracking Referral Links

Tagged with →